In partnership with American Forests, the Mooresville, N.C.-based Lowe's will celebrate the Earth Day weekend by giving away 1 million tree saplings to customers.
?Putting trees into the hands of our customers is a simple way to make a big difference on Earth Day," said Kevin Measel, Lowe?s VP nursery merchandising. "We hope that these trees will be a catalyst for our customers to seek out other simple ways to give back to the earth at home and in day-to-day life."
The giveaway will have a high-tech component. Each tree will be bar-coded so customers can register their trees online at Lowes.com/earthday and see where other trees are being planted across the country. Customers will also be able to scan a 2-D bar code on the tree bag from a mobile phone for instant access to tree facts and a short informational video on how to plant and care for the sapling.�
Lowe?s and American Forests identified species for each region that can grow successfully in the climate conditions and terrain. The size of the sapling depends on the type of tree.�
Trees will be available while supplies last.�
In addition to the 1 million tree giveaway, Lowe?s will host a special Earth Day Build and Grow clinic at 10 a.m. on April 23. Every Lowe?s store nationwide will offer the Build and Grow clinic, which guides children through building a wooden birdhouse to take home.
No comments:
Post a Comment