Based on the teachings and investment advice of Warren Buffett, the billionaire US investor, a new �20m fund will be established on the "kick the tyres" principles which the septuagenarian has used to build up Berkshire Hathaway, the investment conglomerate he has run for 46 years.
Buffettology is the name of a 1999 book written by Mary Buffett, who was married to Peter Buffett, Mr Buffett's third son, for 12 years until their divorce in 1993. She is understood to remain close to the Oracle of Omaha, however.
The new fund ? the Business Perspective Investing fund ? is due to be launched on March 14, with Keith Ashworth-Lord, Sanford's chief executive, hoping to initially raise as much as �20m.
"We'll be investing in companies with a strong enduring franchise; a business with walls, a moat and drawbridge around the castle," explained Mr Ashworth-Lord.
The fund, which he will run, will look for businesses with strong organic growth potential, trustworthy management teams and strong, cash generative balance sheets.
"Our approach is the antithesis of speculation. Speculation . . . is the 'greater fool' theory of investment; the theory there will always be someone to take the stock off your hands at an attractive premium," he added.
Mr Ashworth-Lord has managed his own pension using so-called "business principle" investing for the past 11 years, over which time he produced an absolute return up 113.7pc, according to independently audited figures from State Street.
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