Wednesday, July 27, 2011

One company dominates hotel websites ? Top Canada travel sites, July 23 2011

Four of the top five companies in the accommodation category of leading travel websites in Canada are owned by Expedia.

The quartet ? TripAdvisor, Hotels.com, TripAdvisor France and TripAdvisor Canada ? have a 15% share of traffic in the category, with Booking.com in second place managing to attract 5%.

The remaining five sites have a 8% share of the market between them.

montreal site data

Most popular travel websites in Canada for the week ending July 23 2011:

Agency

RankWebsiteDomainPercentage of VisitsPrevious Position
1Expedia Canadawww.expedia.ca14.42%1
2Flight Networkwww.flightnetwork.com5.49%2
3Hotwirewww.hotwire.com4.87%3
4priceline.comwww.priceline.com3.43%6
5Expediawww.expedia.com3.11%5
6Travelzoo Canadawww.travelzoo.com/ca2.93%4
7itravel2000www.itravel2000.com2.70%8
8Quebecvacances.comwww.quebecvacances.com2.54%9
9Red Tag Vacationswww.redtag.ca2.49%7
10Orbitzwww.orbitz.com2.07%-

Destinations and Accommodation

RankWebsiteDomainPercentage of VisitsPrevious Position
1TripAdvisorwww.tripadvisor.com6.43%1
2Booking.comwww.booking.com5.32%2
3Hotels.comwww.hotels.com4.48%3
4TripAdvisor Francewww.tripadvisor.fr2.59%4
5TripAdvisor Canadawww.tripadvisor.ca1.99%5
6City of Torontowww.toronto.ca1.84%7
7InterContinental Hotels Groupwww.ichotelsgroup.com1.79%6
8Bonjour Quebecwww.bonjourquebec.com1.51%9
9Canada's Wonderlandwww.canadaswonderland.com1.19%8
10Sepaqwww.sepaq.com1.16%-

Airlines

RankWebsiteDomainPercentage of VisitsPrevious Position
1Air Canadawww.aircanada.ca28.84%1
2WestJetwww.westjet.com25.79%2
3Air Transatwww.airtransat.com5.80%3
4Allegiant Airwww.allegiantair.com3.46%4
5Porterwww.flyporter.com2.68%5
6acaeronet.aircanada.caacaeronet.aircanada.ca2.59%8
7Delta Air Lineswww.delta.com2.23%10
8Air Canada Employee Travel Sitetravel.aircanada.com2.01%7
9American Airlineswww.aa.com1.97%6
10Alaska Airlines and Horizon Airwww.alaskaair.com1.94%-

NB: Data courtesy of Experian Hitwise

Posted in Data
Tags: canada site data, hitwise

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