Friday, December 30, 2011

Music Video Moves Bank of America on Stalled Mortgage Loan

Music Video Moves Bank of America on Stalled Mortgage Loan It might not be the right method for everyone seeking a home loan -- it requires both a good credit score (798) and some singing and guitar-playing skills -- but it worked for one Georgia couple. Ken and Meredith Williams' humorous music video, the centerpiece of a no-holds-barred social media campaign waged against Bank of America (BAC), convinced the bank to finally close on the couple's mortgage -- despite the lyric, born of frustration with a 72-day waiting period, "Don't let anybody tell you you're too big to fail/Cause you belong in jail."

As AOL Real Estate's Teke Wiggin reports, Bank of America's social media team took note. Not only did the bank finally close on the $203,000 loan on Dec. 16 -- seven weeks after the Oct. 31 date given originally by a senior mortgage officer -- it also agreed to pay the $50-a-day late fees the couple owed to the seller. "CLOSED THE LOAN," read a triumphant entry in the Williams' blog, closeourloan.wordpress.com. "KEYS IN HAND. PER DIEM FEES PAID FOR BY BANK OF AMERICA."

And a home for the couple's garden gnome at last.

Watch the Williams' successful appeal below, and read more of the story at AOL Real Estate.

Source: http://www.dailyfinance.com/2011/12/28/music-video-moves-bank-of-america-on-stalled-mortgage-loan/

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